Showing posts with label rebranding. Show all posts
Showing posts with label rebranding. Show all posts

Wednesday, 13 March 2013

Designer != Artist

Or… "The Designer is not equal to the Artist".

The perfect design. The perfect logo. The perfect… something. We all strive for perfection. Or well, at least I hope we all do. At least I'm "guilty" of this all the time. I firmly believe that if you're going to do something, give it your all and do it awesomely! If you're not going to bother doing it properly, don't bother doing it at all. This belief vibrates through my entire being and it's the reason I get fucking angry when people ask me do less than what I can. But in our pursuit of this perfection isn't it reasonable to think that we made many failures getting there? So why do we make such efforts to hide our failed designs?